Communications Specialist
Company: Banesco USA
Location: Miami
Posted on: February 17, 2026
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Job Description:
Job Description Job Description Job Title Communications
Specialist Banesco USA is seeking a Communications Specialist for
our Marketing unit. Primary Job Duties Strategic Planning: Develop
and execute in conjunction with our partners comprehensive public
relations and communications strategies and media campaigns aligned
with the Bank's marketing goals and brand identity. Media
Relations: Proactively pitch stories and secure media opportunities
to highlight Banesco USA's achievements, community involvement, and
thought leadership. Cultivate and maintain strong relationships
with media outlets, journalists, and influencers to generate
positive media coverage. Content Creation: Coordinate (write and
distribute) press releases, media advisories, blog posts, and
multimedia materials. Additionally, develop and manage the creative
copy and advertising assets for customer-facing digital channels
(Online Banking/Digital TVs) and transactional communications
(Monthly Statements). Develop and maintain messaging documents:
Including key messages, talking points, and Q&As for various
audiences and situations. Business Community Involvement: Actively
coordinate and monitor employee involvement and efforts with
chambers, business organizations and community organizations. Track
and measure the effectiveness of communication efforts: Using
relevant metrics and analytics. Proprietary Channel Management:
Lead the messaging and advertising strategy for the Bank’s
direct-to-customer platforms, including monthly account statements,
online banking banners, and in-branch digital TV displays. Ensure
content is timely, visually aligned with brand standards, and
optimized for customer engagement. Internal Collaboration:
Collaborate with internal departments to ensure consistent
messaging and effective communication across all channels. Event
Support: May be asked to coordinate the communications aspect of
Bank CRA/Community Involvement efforts, sponsorships, and
donations. Crisis Communication: Develop and maintain crisis
communication plans to effectively manage and respond to sensitive
situations. Industry Knowledge: Stay abreast of industry trends and
best practices in public relations and communications. Supports
Marketing Manager and Communications Manager in all aspects of
public relations, communications, community involvement and other
marketing areas assigned. Responsible for completing annual
training program assigned. Performs other functions and/or duties
as assigned. Responds to requests, inquiries, and addresses
challenges head-on. Job Requirements Education: Bachelor’s Degree
in relevant field or equivalent experience. Experience: Minimum of
3-5 years of experience in marketing, communications or similar
role. Advance computer skills including but not limited to
proficiency in Google Suite & Microsoft Office (Word, Excel, Power
Point, etc.) Must be bilingual in both English and Spanish. Ability
to fluently speak, understand, read and write both languages.
Strong verbal and written communication skills Basic knowledge of
related State and Federal banking compliance regulations is a plus
Strong attention to detail and accuracy and ability to multi-task,
with strong organization, time-management and prioritizing skills.
Strong customer service skills, ensuring satisfaction of both
internal and external customers. Ability to work under pressure and
independently with the ability to make decisions according to
established guidelines and accomplish tasks accurately and on a
timely basis. Strong problem solving and analytical skills in order
to resolve problems with clearly identifies root cause and preset
recommendations with minimal to no supervision. Benefits & Perks
Competitive base salary. Paid time off. Hybrid schedule. 401k with
employer match. Tuition reimbursement. Paid parental leave.
Medical, Dental, Vision. Life Insurance. Supplemental Insurances.
Short-Term & Long-Term Disability Benefits. Free parking. On-site
Cafeteria. About Us Banesco USA is part of Banesco International, a
worldwide group of financial institutions with presence in 6
countries. As a corporation in continuous evolution, we promote the
ongoing professional and personal development of our employees, by
embracing challenges and adapting to the changing environment of
today’s world. We aim to develop integral human beings, committed
to making a difference at the workplace and out in the world. Our
actions are rooted in our Values: Reliability, Responsibility,
Quality and Innovation. We believe that we all have the same
ability to transform our daily tasks into significant
contributions, and therefore, Leave Our Mark. At Banesco USA, one
of our most valued assets is our enthusiastic team, which strives
every day to create a world-class organization in an ever-changing
world. Together, our team has made us a market leader and we invite
you to join us. LI-HYBRID
Keywords: Banesco USA, Bal Harbour , Communications Specialist, PR / Public Relations , Miami, Florida
